Centre for Intercultural Studies » Projects http://centreis.upol.cz Palacký University, Olomouc Sun, 27 Apr 2014 18:16:45 +0000 en-US hourly 1 https://wordpress.org/?v=3.9.40 Introductory Book on Consumer Culture Theory and Research http://centreis.upol.cz/?p=51 http://centreis.upol.cz/?p=51#comments Tue, 07 Aug 2012 08:27:27 +0000 http://centreis.upol.cz/?p=51 Our aim is to present the Czech reader with selected interdisciplinary topics and issues of consumer culture theory and research. For this reason, we have chosen the form of a collective monograph. Each chapter of the book will be written by an international expert in the relevant field of study. The authors of the chapters should explain to the reader what is at stake in a given topic, prove its importance and state proposed solutions and their consequences. Reader of such an introduction should be presented not only with an overview of the past and current theories, but also with an explanation of the terminology used. The various chapters should give the reader an opportunity to orient himself/herself in the contemporary scholarly discussions and to incite his/her own critical thinking. The primary readership of the book are the students in the field of humanities and social sciences, as it is explicitly meant to serve didactic purposes. However, the book is also of interest to both experts and the uninitiated, who wish to get a perspective on the prevailing topics in consumer culture theory and research. Preparation of the book is provided by Pavel Zahrádka (edidor), Jana Mahelová (proofreader), Tomáš Karger, Milan Horňáček, Josef Šebek, Alice Chocholoušková, Tereza Hadravová and Barbora Bušová (translators). The book will be published by Czech renowned publisher house Academia in April 2013.

Contents

Origins of Consumer Culture
Jan Kalenda / Palacký University Olomouc

History of Market Research
Hartmut Berghoff / German Historical Institute Washington

Consumption and Social Distinction
Roberta Sassatelli / University of Milan

Marketing Communication and Culture
Franz Liebl / Berlin University of the Arts

Sociology of Branding
Kai Uwe Hellmann / Berlin Institute of Technology

Aesthetics of Consumer Culture
Pavel Zahrádka / Palacký University Olomouc

Theory of Advertising
York Kautt / University Giessen

Theory of Shopping
Daniel Miller / University College London

Critique of Consumer Society
Joseph Heath / University of Toronto

Alternative Hedonism and Voluntary Modesty
Kate Soper / London Metropolitan University
Martin Fafejta / UP Olomouc

Moralization of the Market
Nico Stehr / Zeppelin University Friedrichshafen
Marian Adolf / Zeppelin University Friedrichshafen

The Effects of Advertising and the Skeptical Consumer
Jörg Matthes / University of Vienna

New Trends in Consumer Culture Research
Rainer Gries / University of Vienna

ready
in translation
to be written

 

]]> http://centreis.upol.cz/?feed=rss2&p=51 0 New Perspectives on Consumer Culture Theory and Research http://centreis.upol.cz/?p=45 http://centreis.upol.cz/?p=45#comments Tue, 07 Aug 2012 08:23:40 +0000 http://centreis.upol.cz/?p=45

The collective monograph New Perspectives on Consumer Culture Theory and Research follows the international conference Consumer Culture: Between Aesthetics, Social Distinction and Ecological Activism held at Palacky University in Olomouc (7 – 9 October 2010) and comprises the most interesting and valuable conference contributions covering three thematic areas: (i) Consumer Culture in Post-socialist Countries, (ii) New Prospects on Consumer Culture Research, (iii) Consumer Culture Critique. The book was prepared by Pavel Zahrádka and Renáta Sedláková (editors) and Steven Schwartzhoff (translator and proofreader). Among the authors are not only leading or young European academic researchers from diverse disciplines, but also representatives from the commercial sector who deal with research, production and innovation in consumer culture. The book will be published by Cambridge Scholars Publishing in December 2012.

Contents

Introduction
Pavel Zahrádka and Renáta Sedláková / Palacký University

Part I: Consumer Culture in the Post-socialist Countries

Theory and Research on Consumer Culture in the Czech Republic before and after 1989
Pavel Zahrádka and Renáta Sedláková / Palacký University

Understanding the Meaning of Consumption in Everyday Lives of “Mainstream” Youth in the Czech Republic
Michaela Hráčková Pyšňáková / Omnicom Media Group

Sustainability and the “Urban Peasant”: Rethinking the Cultural Politics of Food Self-provisioning in the Czech Republic
Petr Jehlička and Joe Smith / Open University

Multiplexes as the Limes of “Global Hollywood”
Marcin Adamczak / Adam Mickiewicz’s University

Part II: New Prospects on Consumer Culture Research

A Strategic Approach to Customer Orientation
Franz Liebl / Berlin University of the Arts

Mass Intelligence and the Commoditized Reader
Ivana Uspenski / PHD Media Agency

Grey Is Gorgeous: On Dove’s Campaign for Real Beauty Targeting Older Consumers
Karin Lövgren / Umeå University

Life Satisfaction: Impulsive Buying Behavior and Gender
Samuel Lincoln Bezerra Lins / University of Porto

Part III: Critique of Consumer Culture

Beyond Consumerism: the Critique of Consumption, Democracy, and the Politics of Prosperity
Kate Soper / London Metropolitan University

The Historicity of Brands: Inter-generational Production of Structural Sustainability
Rainer Gries / University of Vienna

Critical Marketing, Consumption Studies and Political Economic Analysis
Alan Bradshaw / University of London

Subversive Use of Things: Craftsman Creativity as a Criticism of Consumer Culture?
Agata Skórzyńska / Adam Mickiewicz University

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