Our aim is to present the Czech reader with selected interdisciplinary topics and issues of consumer culture theory and research. For this reason, we have chosen the form of a collective monograph. Each chapter of the book will be written by an international expert in the relevant field of study. The authors of the chapters should explain to the reader what is at stake in a given topic, prove its importance and state proposed solutions and their consequences. Reader of such an introduction should be presented not only with an overview of the past and current theories, but also with an explanation of the terminology used. The various chapters should give the reader an opportunity to orient himself/herself in the contemporary scholarly discussions and to incite his/her own critical thinking. The primary readership of the book are the students in the field of humanities and social sciences, as it is explicitly meant to serve didactic purposes. However, the book is also of interest to both experts and the uninitiated, who wish to get a perspective on the prevailing topics in consumer culture theory and research. Preparation of the book is provided by Pavel Zahrádka (edidor), Jana Mahelová (proofreader), Tomáš Karger, Milan Horňáček, Josef Šebek, Alice Chocholoušková, Tereza Hadravová and Barbora Bušová (translators). The book will be published by Czech renowned publisher house Academia in April 2013.
Contents
Origins of Consumer Culture
Jan Kalenda / Palacký University Olomouc
History of Market Research
Hartmut Berghoff / German Historical Institute Washington
Consumption and Social Distinction
Roberta Sassatelli / University of Milan
Marketing Communication and Culture
Franz Liebl / Berlin University of the Arts
Sociology of Branding
Kai Uwe Hellmann / Berlin Institute of Technology
Aesthetics of Consumer Culture
Pavel Zahrádka / Palacký University Olomouc
Theory of Advertising
York Kautt / University Giessen
Theory of Shopping
Daniel Miller / University College London
Critique of Consumer Society
Joseph Heath / University of Toronto
Alternative Hedonism and Voluntary Modesty
Kate Soper / London Metropolitan University
Martin Fafejta / UP Olomouc
Moralization of the Market
Nico Stehr / Zeppelin University Friedrichshafen
Marian Adolf / Zeppelin University Friedrichshafen
The Effects of Advertising and the Skeptical Consumer
Jörg Matthes / University of Vienna
New Trends in Consumer Culture Research
Rainer Gries / University of Vienna
ready
in translation
to be written
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